{"id":611,"date":"2014-07-25T13:42:24","date_gmt":"2014-07-25T12:42:24","guid":{"rendered":"http:\/\/streetchallenge.eu\/?page_id=611"},"modified":"2018-10-25T15:09:21","modified_gmt":"2018-10-25T14:09:21","slug":"2013-2","status":"publish","type":"page","link":"https:\/\/streetchallenge.eu\/?page_id=611","title":{"rendered":"ESDC 2013"},"content":{"rendered":"<h1><strong>Introduction<\/strong><\/h1>\n<p>This year, from 13 \u2013 15 June, the event again focused on the area of Seine-Saint-Denis, bordering on the 19th arrondissement of Paris, close to the CentQuatre, where the ESDC, and the Futur en Seine festival will take place. Traditionally a heavily industrial and multi-cultural area, with large numbers of immigrant workers and a dense population, Seine-Saint-Denis La Plaine, and its neighbouring areas on the border of Paris and its suburbs are now being redesigned and developed within the &#8220;Grand Paris&#8221; project. In addition to its strategic position, the area also has significant infrastructure potential, for example, the revitalization of a good canal network, and re-use of disused railways lines. Many of the old canal warehouses are now being used for creative work, and the building of a new university also offers the opportunity for interesting housing development. Despite present development, there are still many social, cultural and economic challenges. One challenge, for example, is to maintain a strong, vibrant urban identity, while creating a new urban vision and sustainable quality of life.<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Expo_web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-477\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Expo_web.jpg\" alt=\"Expo_web\" width=\"1024\" height=\"699\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Expo_web.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Expo_web-300x204.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Expo_web-439x300.jpg 439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Whether the first &#8220;Great Exhibition&#8221; in the Crystal Palace in 1851, the &#8220;Exposition Universelle&#8221; in Paris, the Barcelona Universal Exposition of 1929, or the Lisbon Expo of 1998, international Expos have always had the humanistic ambition of creating a better urban quality of life. International Expos, such as the recent Shanghai Expo in 2010, give designers the opportunity to reach millions with their visions for the future, particularly as a catalyst for urban regeneration.<\/p>\n<p>In this Challenge, we focused on the idea of an Expo for the Paris Region, which would both present wider visions of an urban future, whilst providing a practical legacy of sustainable urban regeneration for the local area. Participants were invited to create an international Expo concept for the area, then design a pavilion, installation, an application or space which would inspire, excite and transform on an economic, social or cultural level.<\/p>\n<p>At the core of the Expo concept was the idea of \u201cinternational\u201d, bringing people together to create and share ideas across borders for the greater good of all. In this sense, the European Street Design Challenge 2013 brought together a broad range of international design teams from Paris, Ile de France, London, the Netherlands, Austria, Finland and Russia to develop, present and fuse their ideas for urban regeneration and progress.<\/p>\n<p><strong>Target Area<\/strong><\/p>\n<p>Given the large number of international teams, we needed an area which could be viewed immediately before or during the event. The participants in the past have stressed the importance of the &#8220;physical&#8221; contact with the area, walking around, even talking to the local residents. Given the time available, we have to stay relatively close to the 104. \u00a0For that reason we decided to target the area, which we know well, focusing on the west side of La Plaine and over towards the Ourcq and Pantin. We have visited this area before. We then offer different perspectives for improving quality of life in this target area &#8211; from the regeneration of the former dense industrial space to the &#8220;opening&#8221; up of the Ourcq and its banks &#8211; for living, recreation, community building and better access\u2026The resulting design solutions &#8211; applications, installations, spaces &#8211; can then &#8220;exhibit&#8221; innovative different perspectives for revitalising the area.<\/p>\n<div id=\"attachment_478\" style=\"width: 1034px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/ESDC2013_map.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-478\" class=\"wp-image-478 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/ESDC2013_map.jpg\" alt=\"ESDC2013_map\" width=\"1024\" height=\"520\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/ESDC2013_map.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/ESDC2013_map-300x152.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/ESDC2013_map-500x253.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-478\" class=\"wp-caption-text\">From a geographical perspective, the target area represented ca. 3 sq. metres around Seine-Saint-Denis La Pleine, bordering Pantin in the west, Porte-de-la-Chapelle in the East, Boulevard P\u00e9riph\u00e9rique in the South, and the Stade de France in the North.<\/p><\/div>\n<div>\n<dl id=\"attachment_478\">\n<dt><\/dt>\n<dd>From a geographical perspective, the target area represented ca. 3 sq. metres around Seine-Saint-Denis La Pleine, bordering Pantin in the west, Porte-de-la-Chapelle in the East, Boulevard P\u00e9riph\u00e9rique in the South, and the Stade de France in the North.<\/dd>\n<\/dl>\n<\/div>\n<p><i><\/i><strong>Aims of the Design solution<\/strong><\/p>\n<ul>\n<li>Show innovative role of digital technology within the area<\/li>\n<li>Promote quality of life &#8211; recreation, environmental protection, heritage conservation<\/li>\n<li>Promote harmony and creativity among diverse cultures in the area<\/li>\n<li>Drive economic prosperity within the area<\/li>\n<li>Drive community identity<\/li>\n<li>Drive &#8220;connectedness&#8221; between the city and suburbs<\/li>\n<li>Create a shared identity<\/li>\n<li>Promote infrastructure, transportation and access<\/li>\n<\/ul>\n<p><strong>Design Brief<\/strong><\/p>\n<p>Design an exhibition installation, application or pavilion with a dual role:<\/p>\n<ul>\n<li>To present a vision of digital technology and design, used in the creation of a better urban life for the future<\/li>\n<li>To present a practical and sustainable solution to the challenges of the Seine-Saint-Denis area, to remain as a legacy for the people of the area<\/li>\n<\/ul>\n<p><strong>Selection of the Teams<\/strong><\/p>\n<p>In line with the conviction that increased international perspective heightens the innovation potential, this summer&#8217;s European Street Design Challenge features a broader selection of international and regional teams of creative SMEs, start-ups and students.<\/p>\n<p>As in previous Challenges, the participants were selected using the following criteria:<\/p>\n<ul>\n<li>Authentic thinker \u2013 strong sense of identity as a creative, ability to connect content and context to real solutions<\/li>\n<li>Excellent design skills \u2013 on an aesthetic and technical level<\/li>\n<li>High ability to work under pressure \u2013 making decisions, going for the most optimum result in a short time frame<\/li>\n<li>High ability to work in a group \u2013 flexible, willingness to share knowledge, understanding of group dynamics\/qualities versus individual dynamic\/quality<\/li>\n<\/ul>\n<p>The following teams entered the ESDC in 2013:<\/p>\n<ol start=\"1\">\n<li>London University of the Arts\/Chelsea, UK<\/li>\n<li>Ravensbourne, London, UK<\/li>\n<li>Afdeling Buitengewone Zaken \u2013 Young professionals from Eindhoven, NL<\/li>\n<li>L&#8217;Amour d&#8217;Orange, Young professionals from Utrecht, NL<\/li>\n<li>University of the Arts, Linz, AT<\/li>\n<li>Young Artists and Designers, Saint Petersburg, RU<\/li>\n<li>OiOi Collective and ALA Architects, Helsinki, FI<\/li>\n<li>Strate School of Design, Paris, FR<\/li>\n<li>\u00c9cole Boulle, Team 1, Paris FR<\/li>\n<li>\u00c9cole Boulle, Team 2, Paris FR<\/li>\n<\/ol>\n<p><strong>Preparations for the Challenge<\/strong><\/p>\n<p>As in previous years, the Challenge demanded in-depth preparation around the target area for redesign in Saint Denis La Plaine, and around the area of the Ourcq canal. Also as in previous years, we were very fortunate to have been supported generously by the Region of Seine-Saine-Denis, and particularly Ouafae Benslimane, Ph.D &#8211;\u00a0Chef de projet recherche, innovation Conseil g\u00e9n\u00e9ral de la Seine-Saint-Denis, Direction de l\u2019Am\u00e9nagement et du D\u00e9veloppement.<\/p>\n<div id=\"attachment_479\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ouafae.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-479\" class=\"wp-image-479 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ouafae.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ouafae.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ouafae-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ouafae-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-479\" class=\"wp-caption-text\">Ouafae Benslimane talks about the future plans for the area<\/p><\/div>\n<div>\n<dl id=\"attachment_479\">\n<dt><\/dt>\n<dd>Ouafae Benslimane talks about the future plans for the area<\/dd>\n<\/dl>\n<\/div>\n<p>On the evening before the Challenge, Ouafae accompanied the participants on a visit to the banks of the Ourcq Canal, where she outlined in detail the plans of the region, local councils, public bodies and the &#8220;nine towns&#8221; for the sustainable development of the area surrounding the canal.<\/p>\n<p>This excellent introduction to this part of the project was followed immediately by the opening meal for the participants at Chez Cl\u00e9ment on the Champs Elys\u00e9es, generously sponsored by Crystal CG. The meal proved to be an important factor in developing the overall &#8220;team spirit&#8221; among the participants in this year&#8217;s Challenge.<\/p>\n<p><strong>Process: Day 1<\/strong><\/p>\n<p>The Challenge started early on the first day of the Futur en Seine festival on Thursday, 13th June, at the CentQuatre, Center of Arts and Culture. At 9am, Andrew Bullen and Janine Huizenga once again presented the overall aims of Challenge, the Challenge target area, and the design brief. The whole group then left the 104 to visit the area of Seine-Saint-Denis.<\/p>\n<div id=\"attachment_481\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Introduction_1024.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-481\" class=\"size-full wp-image-481\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Introduction_1024.jpg\" alt=\"Andrew Bullen addresses the design teams\" width=\"1024\" height=\"422\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Introduction_1024.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Introduction_1024-300x123.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Introduction_1024-500x206.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-481\" class=\"wp-caption-text\">Andrew Bullen addresses the design teams<\/p><\/div>\n<div><strong>Visiting Seine-Saint-Denis La Plaine<\/strong><\/div>\n<p>For the visit to Seine-Saint-Denis La Plaine, the Challenge participants were once again accompanied this year by Bernard Orantin, a local resident and keen historian of the area. The Challenge is very grateful to Bernard for once again giving his time, and providing essential local knowledge of the area.<\/p>\n<p>The Saint-Denis La Plaine area was once again approached via the navette on the Canal de Saint-Denis, which gives access to the new Millenaire Shopping Centre.<\/p>\n<p>There followed a extensive three hour &#8220;crossing&#8221; of the La Plaine area on foot: from the Chine wholesale quarter, via the new film studios and creative industries in the warehouses of the EMGP area, though the newly completed Place du Front Populaire, past the ongoing work on the Museum of the Science of Man in the rue\u00a0des Fillettes, through the old factory area to the north of the Condorcet Campus, and passing through the old Spanish settlement, before finishing at the Stade de France. Bernard Orantin once again provided an excellent overview of the social history of the area and key points along the way.<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin_1_1024.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-482 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin_1_1024.jpg\" alt=\"Bernard Orantin takes the design teams through Saint Denis La Plaine\" width=\"1024\" height=\"450\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin_1_1024.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin_1_1024-300x131.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin_1_1024-500x219.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-483\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin2.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin2.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin2-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Orantin2-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>At the end of the tour, the participants returned to the CentQuatre to begin the brainstorming exercises, starting with Mental and Emotional Mapping.<\/p>\n<p>Mental \/ Emotional Mapping<\/p>\n<p>Participants were asked to make a mental and emotional of the area, focusing both on reconstructing the architectural topology of the area from memory and containing all relevant observations regarding emotions experienced while walking through the area. These observations were of a subjective nature, sensorial impressions like smell, sound, feelings of discomfort, happiness, etc. They first had to make their own, personal emotion map before the whole team had to get together to fuse all these separate maps into one, sharing an emotion map of the experience.<\/p>\n<div id=\"attachment_486\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM_1024.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-486\" class=\"wp-image-486 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM_1024.jpg\" alt=\"\" width=\"1024\" height=\"339\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM_1024.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM_1024-300x99.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM_1024-500x165.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-486\" class=\"wp-caption-text\">Left: map of the St Petersburg team, right: map of the UAL team from London<\/p><\/div>\n<p><strong>Value Ladder<\/strong><\/p>\n<p>Next followed the &#8220;Value Ladder&#8221; exercise, an essential part of linking the design process to group values. The participants were asked to define a set of five values that are important to him\/her as a human being and as a designer, particularly in relation to the area which he\/she is about to redesign. Starting with each participant having 5 core values, discussion then starts until all individual values are \u201cfiltered down\u201d to only five values that are understood and accepted by the whole group. These values will be revisited by the teams throughout the challenge. They serve as a touch stone for their designs and they will have to be reflected in the final designs.<\/p>\n<div id=\"attachment_487\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/VL.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-487\" class=\"size-full wp-image-487\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/VL.jpg\" alt=\"(Top)The team from Ravensbourne, London and (bottom) epartment of Extraordinary Affairs, Eindhoven present their value ladders to the other teams\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/VL.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/VL-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/VL-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-487\" class=\"wp-caption-text\">(Top)The team from Ravensbourne, London and (bottom) Department of Extraordinary Affairs, Eindhoven present their value ladders to the other teams<\/p><\/div>\n<p>Following are some of the values defined by the various teams at the basis of their ensuing designs:<\/p>\n<p><strong>L&#8217;Amour d&#8217;Orange Utrecht, NL<\/strong><br \/>\nEmpowerment, Co-creation, Advocacy, Personal Stories, Aesthetics<\/p>\n<p><strong>OiOi Collective and ALA Architects, Helsinki, FI<\/strong><br \/>\nCommunity,\u00a0Family,\u00a0Respect,\u00a0Nature,\u00a0Time<\/p>\n<p><strong>\u00c9cole Boulle 1 Paris, FR<\/strong><br \/>\nClaim,\u00a0Share,\u00a0Heritage,\u00a0Identity,\u00a0Legacy<\/p>\n<p><strong>University of the Arts London, UK<\/strong><br \/>\nAdaptation,\u00a0Accessibility \/ Connection,\u00a0Identity,\u00a0Convertibility \/ Multi-use,\u00a0Interactive<\/p>\n<p><strong>Young Artists and Designers, Saint Petersburg, RU<\/strong><br \/>\nSocial Interaction and Responsibility,\u00a0Innovation,\u00a0Safety: World Without Walls,\u00a0Inspiration,\u00a0Communication \/ Infrastructure<\/p>\n<p><strong>University of the Arts Linz, AT<\/strong><br \/>\nConnection,\u00a0Trust,\u00a0Fun,\u00a0Balance,\u00a0Appreciation<\/p>\n<p><strong>\u00c9cole Boulle 2 Paris, FR<\/strong><br \/>\nCommunity,\u00a0Share,\u00a0Preserve,\u00a0Understand,\u00a0Flow \/ Mobility<\/p>\n<p><strong>ABZ (Afdeling Buitengewone Zaken) Eindhoven, NL<\/strong><br \/>\nBased on Truth by Practice,\u00a0Build upon and respect Cultural Identities,\u00a0Facilitate not Force,\u00a0Evolve through Use,\u00a0Have social impact<\/p>\n<p><strong>Strate School of Design, Paris, FR<\/strong><br \/>\nDue to other commitments, the team from Strate could not participate in this part of the program.<\/p>\n<p>During this time, the teams were visited by Mr. Vicente Gonzalez Loscertales, Secretary General of the BIE, who shared his wealth of experience and knowledge in the Expo sector in a highly inspirational and motivating speech.<\/p>\n<div id=\"attachment_498\" style=\"width: 1034px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Loscertales.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-498\" class=\"wp-image-498 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Loscertales.jpg\" alt=\"From left to right: Dr. Ivan Prostakov (Counsellor of the BIE), Mr. Pascal Deseure (Managing Director BIE Multimedia Exhibition &amp; Training Center Crystal CG Paris SAS), Mr. Vicente Gonzalez Loscertales (Secretary General of the BIE), Andrew Bullen (co-founder Creative Cooperative and ESDC)\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Loscertales.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Loscertales-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Loscertales-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-498\" class=\"wp-caption-text\">From left to right: Dr. Ivan Prostakov (Counsellor of the BIE), Mr. Pascal Deseure (Managing Director BIE Multimedia Exhibition &amp; Training Center Crystal CG Paris SAS), Mr. Vicente Gonzalez Loscertales (Secretary General of the BIE), Andrew Bullen (co-founder Creative Cooperative and ESDC)<\/p><\/div>\n<p>Before leaving in the evening for the official opening of the Futur en Seine festival, the teams were given the assignment of preparing an Appreciative Inquiry for presentation the next morning.<\/p>\n<p><strong>Process: Day 2<\/strong><\/p>\n<p>The teams started the second day with an Appreciative Inquiry, an exercise made famous by David Cooperider. In this exercise, the teams explore and narrate experiences, places or events which have inspired them most and which can be applied to their present design task.<\/p>\n<p>After the appreciative inquiry, the teams continued the concept creation, design and build process of their prototype models and presentations. Discussion and feedback is essential for the iterative development procession, and the Challenge organisers were once again expertly supported by FabLab specialist Fiona van de Geijn.<\/p>\n<div id=\"attachment_493\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Prototyping.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-493\" class=\"size-full wp-image-493\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Prototyping.jpg\" alt=\"Rapid prototyping and modelling\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Prototyping.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Prototyping-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Prototyping-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-493\" class=\"wp-caption-text\">Rapid prototyping and modelling<\/p><\/div>\n<div>\n<dl id=\"attachment_493\">\n<dt><\/dt>\n<dd>Rapid prototyping and modelling<\/dd>\n<\/dl>\n<\/div>\n<p>For the development process, participants had free use of the Universience Fab lab, situated at the Cit\u00e9 des Sciences in the nearby Parc de la Villette.<\/p>\n<p>At the end of the second day, the Challenge participants left the CentQuatre at around 9pm. Many of the teams continued working through the night in the hotel or at home.<\/p>\n<p><strong>Process: Day 3<\/strong><\/p>\n<p>On the morning of the third and last day all teams worked hard to finish their prototypes and presentations. At 13:30, the final presentation of the team designs began in Salle 200.<\/p>\n<p><strong>ESDC 2013 Jury<\/strong><\/p>\n<p>The 2013 Challenge was once again fortunate to have an excellent jury of invited specialists from the Creative Industries, Design and Research:<\/p>\n<ul>\n<li><strong>Dr. Ivan Prostakov<\/strong>\u00a0\u2013 Counsellor, BIE<\/li>\n<li><strong>Dr. Ouafae Benslimane<\/strong>\u00a0\u2013 Head of Research and Innovation, Conseil G\u00e9n\u00e9ral, Seine-Saint-Denis<\/li>\n<li><strong>R\u00e9mi\u00a0 Bourganel<\/strong>\u00a0\u2013 Director, Exploratory Design research, Orange User Interface Strategic Design project<\/li>\n<li><strong>Herv\u00e9 Bodilis<\/strong>\u00a0&#8211; Director of Innovative Projects, Orange<\/li>\n<li><strong>Maxime Coupez\u00a0&#8211;\u00a0<\/strong>Lead Project Manager, faberNovel, Paris<\/li>\n<\/ul>\n<p><strong>Design Propositions<\/strong><\/p>\n<p><strong>Afdeling Buitengewone Zaken, Eindhoven NL<\/strong><br \/>\nJan Belon, Marcel van Heist, Jop Japenga,\u00a0Gordon Tiemstra<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Eindhoven1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-501\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Eindhoven1.jpg\" alt=\"Eindhoven\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Eindhoven1.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Eindhoven1-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Eindhoven1-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>The design solution of the Afdeling Buitengewone Zaken team focused around a &#8220;box&#8221;, situated in various hubs, such as cafes or social clubs, to which outsiders could address questions about the area to locals via SMS. The answers would be videoed and made available to the public via a web-site. This idea was particularly valuable during the time of an expo to give visitors insight into the local social fabric of the area.<\/p>\n<p><strong>Strate School of Design, Paris FR<\/strong><br \/>\nAdrien Degeorges, Marianne Hirsch, Alex Rosset, Agn\u00e8s Vanlerenberghe, Quentin Veilleux<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-502\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate1.jpg\" alt=\"Strate\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate1.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate1-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate1-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>The Strate School of Design solution focused on small, modular floating platforms on the Ourcq, which could either be used on an individual basis, or connected together with other similar platforms for meetings or mass events. These flexible platforms, linking the two sides of the canal, could be adapted to the needs or wishes of the population. In addition, turbines in the water under the platforms could be used to create energy to power events or meetings. The platforms could be fitted with AR glass panels, which would provide a deeper insight into the narrative and environment of the area.<\/p>\n<p><strong>\u00c9cole Boulle 1, Paris FR<\/strong><br \/>\nJuan Breivet, Beno\u00eet Malta, Charline Ronzon-Jaricot, Adrien Roudaut<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-503\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle1.jpg\" alt=\"Boulle1\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle1.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle1-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle1-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Team \u00c9cole Boulle 1&#8217;s\u00a0 design was centred around a series of interactive &#8220;hotspots&#8221; &#8211; brick chimneys as a poignant reference to the area&#8217;s industrial past. Through the use of a mobile app, people could exchange messages, recipes, free concert tickets etc. The hub also presented the opportunity to physically meet other &#8220;like-minded&#8221; people who were also checking for new messages or information.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00c9cole Boulle 2, Paris FR<\/strong><br \/>\nPauline Audinet, Judith Lasry, Louise Lelievre, Betty Montarou, Zo\u00e9 Tracq<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-504\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle2.jpg\" alt=\"Boulle2\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle2.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle2-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Boulle2-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>Team \u00c9cole Boulle 2 designed an app, called &#8220;Urban Fallow&#8221;, where media objects, in the form of\u00a0 floating &#8220;fantasy leaves&#8221; &#8211; creating a digital layer on top of physical nature &#8211; could be &#8220;clicked&#8221; to reveal announcements of local cultural initiatives or information. Locals could spread these announcements throughout the city, and visitors could use the AR app to scan the area for interesting events.<\/p>\n<p><strong>Independent Artists &amp; Designers Saint-Petersburg, RU<\/strong><br \/>\nIuliia Chaitcyna, Olga Goloshchapova, Anna Pitirimova, Valentina Rusinova<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Russia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-506\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Russia.jpg\" alt=\"Russia\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Russia.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Russia-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Russia-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>The SPb team noticed that the area was indeed multi-cultural, but at the same time fragmented, and the &#8220;unique&#8221; knowledge of the various communities was not shared. Their solution was to create an interactive reality TV show, using the TV studios already existing in the area. A &#8220;Wheel of Fortune&#8221; would connect people from the various cultural communities to use their entrepreneurial spirit, and specific cultural assets, to create a new business together. Television then becomes a kind of &#8220;buffer&#8221; facilitating the connection between the different social groups, highlighting positive features, promoting understanding and communication and inspiring others in the area to believe in their talent and potential.<\/p>\n<p><strong>University of the Arts London\/Chelsea, UK<\/strong><br \/>\nHaobo Chen, Prudence Djajadi, Hiroshi Ito, Antzelina Papaioannou<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/UAL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/UAL.jpg\" alt=\"UAL\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/UAL.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/UAL-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/UAL-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>The striking design of the University of London team referred back to the first Universal Exhibition at Crystal Palace in London through the use of floating platforms in the form of giant &#8220;Victoria Amazonica&#8221; water lilies, which rested on the canal water. These floating platforms could be used individually or landscaped in a group. At night, they could be used as a &#8220;water feature&#8221;, lighting up the surrounding environment.<\/p>\n<p><strong>University of the Arts Linz, AT<\/strong><br \/>\nSebastian Berger, Simon Hauer, Silvia Mair, Katrin Spindler<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Linz1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-508\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Linz1.jpg\" alt=\"Linz\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Linz1.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Linz1-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Linz1-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>On the basis of the fact that water amplifies sound, the Linz team used the Canal de l\u2019Ourcq\u2019s water as a communications channel, connecting the two sides of the canal. People would speak into a tube on one side of the canal, their message would then be amplified by the water and received by &#8220;listeners&#8221; on the opposite canal bank &#8211; a very simple but highly effective idea!<\/p>\n<p><strong>OiOi Collective &amp; ALA Architects, Helsinki FI<\/strong><br \/>\nSami K\u00e4mppi, Antti Kaukinen, Antti Onttonen<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Helsinki.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-509\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Helsinki.jpg\" alt=\"Helsinki\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Helsinki.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Helsinki-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Helsinki-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>OiOi &amp; ALA&#8217;s design referred back to the pub &#8220;La Tortue&#8221; which, until recently, had stood on the site of the present Place du Front Populaire, representing a popular meeting place for locals. In order to make the Front Populaire once again a popular meeting place for residents, not just a transit space for commuters, the team designed a huge roof, in the form of a turtle shell which also contained an LED screen for interaction and gaming within the local community.<\/p>\n<p><strong>Ravensbourne London UK<\/strong><br \/>\nCamilla Bentzen, Yunkyung Cho, Boryana Ivanova, Adrian Law, Lidija Osmanovski<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-510\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne1.jpg\" alt=\"Ravensbourne\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne1.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne1-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne1-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>Ravensbourne designed a multi-functional pavilion which would bring the community together for joint activities and communication. The pavilion contained a wide range of digital and physical devices and spaces, serving the human and cultural needs of the community, such as interactive touch screens, a message board for news bulletins and classifieds, metro timetables, maps, galleries, and a &#8220;speakers&#8217; corner&#8221;.<\/p>\n<p><strong>L\u2019Amour d\u2019Orange, Utrecht NL<\/strong><br \/>\nWerner Bastianen, Jens Gijbels, Thijs Kremers, Midas Mentink<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Utrecht.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-511\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Utrecht.jpg\" alt=\"Utrecht\" width=\"1024\" height=\"726\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Utrecht.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Utrecht-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Utrecht-423x300.jpg 423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>The Utrecht team had a radical solution for the Ourcq: to drain the water out of the canal at the time of an Expo! The resulting legacy would be a rich new space, joining not only both sides of the canal with each other, but also with the city of Paris, the &#8220;owner&#8221; of the former canal. The new &#8220;liberated&#8221; space could then be used as parkland for recreation, entertainment and a wide variety of events.<\/p>\n<p>2013 European Street Design Challenge Awards:<\/p>\n<p><strong>1st\u00a0Prize:<br \/>\n<\/strong><strong>Prix du BIE<\/strong><strong><br \/>\nTroph\u00e9e du Conseil G\u00e9n\u00e9ral de Seine-Saint-Denis<\/strong><br \/>\nL&#8217;Amour d&#8217;Orange, Utrecht, Netherlands<\/p>\n<p><strong>2nd\u00a0Prize Crystal CG\u00a0<\/strong><br \/>\nYoung Artists and Designers, Saint Petersburg, Russia<\/p>\n<p><strong>3rd Prize<\/strong><br \/>\nUniversity of the Arts, Linz<\/p>\n<p>The awards were presented on behalf of the BIE by Dr. Ivan Prostakov, on behalf of the Conseil G\u00e9n\u00e9ral of Seine-Saint-Denis by Dr. Ouafae Benslimane and on behalf of Crystal CG by Mr. Pascal Deseure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction This year, from 13 \u2013 15 June, the event again focused on the area of Seine-Saint-Denis, bordering on the 19th arrondissement of Paris, close to the CentQuatre, where the ESDC, and the Futur en Seine festival will take place. &hellip; <a href=\"https:\/\/streetchallenge.eu\/?page_id=611\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":522,"parent":1006,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-611","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=611"}],"version-history":[{"count":13,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/611\/revisions"}],"predecessor-version":[{"id":1295,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/611\/revisions\/1295"}],"up":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/1006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/media\/522"}],"wp:attachment":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}