{"id":2,"date":"2012-02-15T13:40:03","date_gmt":"2012-02-15T12:40:03","guid":{"rendered":"http:\/\/cceu.webtic.nl\/?page_id=2"},"modified":"2021-09-03T19:09:32","modified_gmt":"2021-09-03T18:09:32","slug":"2014-2","status":"publish","type":"page","link":"https:\/\/streetchallenge.eu\/?page_id=2","title":{"rendered":"ESDC 2014"},"content":{"rendered":"<p><strong>Designing community cohesion, inclusion, creativity and quality of life in Bondy<br \/>\n<\/strong><\/p>\n<p>This summer, the European Street Design Challenge focused on Bondy, with its rich diversity of cultural, environmental, demographic and architectural perspectives. The challenge in Bondy was to create new and innovative connections across this diversity, in order to improve community cohesion and inclusion, creativity and quality of life.<\/p>\n<div id=\"attachment_619\" style=\"width: 702px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Map_Bondy.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-619\" class=\"size-full wp-image-619\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Map_Bondy.jpg\" alt=\"Position of Bondy in Seine-Saint-Denis and map\" width=\"692\" height=\"490\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Map_Bondy.jpg 692w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Map_Bondy-300x212.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Map_Bondy-423x300.jpg 423w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/a><p id=\"caption-attachment-619\" class=\"wp-caption-text\">Position of Bondy in Seine-Saint-Denis and map<\/p><\/div>\n<p>In the months leading to the European Street Design Challenge, which took place during the international Futur en Seine festival from 11th to 15th June, Creative Cooperative worked together with representatives from the Conseil G\u00e9n\u00e9ral of Seine-Saint-Denis, the Mairie of Bondy, local representatives and residents, supported by design students from Strate School of Design, in order to \u201cmap\u201d the area, in all its complexity, in before the arrival of the competing design teams.<\/p>\n<p>In advance of the European Street Design Challenge 2014,\u00a0a team of students from Strate School of Design &#8211;\u00a0 Arthur Dinant, Charlotte Boucier, Julien Cochard, Louis Massuel and Laure-Anne Pennaneac&#8217;h \u2013 took on the role of \u201cembedded\u201d designers for the Bondy redesign.\u00a0 They visited the town on several occasions, produced their own emotional maps of the area, carried out benchmarks and urban analyses, made proposals for the target design areas, designed their own co-creation tools and carried out interviews with local residents and associations.<\/p>\n<p><strong>The Design Focus: Bondy, Seine-Saint-Denis<\/strong><\/p>\n<p>Bondy is a \u201ccommune\u201d or town in Seine-Saint-Denis to the north east of Paris, some ten kilometres from the centre of the French capital. Bondy has a long history, marked towards the end of the 20th century by the influx of many low-income and immigrant families. Today, the population of Bondy reflects a very wide multi-cultural spectrum.<\/p>\n<p>Bondy is an interesting mix of traditional industrial and residential architectural fabric, together with new commercial and high-rise residential areas. This urban mix often presents some very diverse perspectives: An almost \u201cvillage\u201d rural atmosphere \u2013 with the old central church, peaceful canal banks, and traditional French villas \u2013 stands in sharp contract with the hectic main highways, lined with busy commercial centres.<\/p>\n<p>Bondy has a strong cultural focus, and is the home of the internationally known \u201cBondy Blog\u201d, created by a group of Swiss journalists during the suburban riots of 2005, and subsequently the inspiration for many young French, immigrant and foreign journalists in the area. Bondy is also the home of the internationally renowned \u201cInstititut de recherche pour le d\u00e9veloppement\u201d (Institute for Development Research), and, through its \u201cpopular university\u201d, the town offers free courses to all inhabitants in courses ranging from \u201cart and nature\u201d to \u201carchitecture and urbanism\u201d.<\/p>\n<p>Since 2006, Bondy has seen the start of many urban regeneration projects, with strong local government support.<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OldBondy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-621 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OldBondy.jpg\" alt=\"OldBondy\" width=\"692\" height=\"437\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OldBondy.jpg 692w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OldBondy-300x189.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OldBondy-475x300.jpg 475w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/a><\/p>\n<p><strong>Social and Demographic Background<\/strong><\/p>\n<p>The following facts and statistics provide very useful background material to the social and demographic profile of Bondy:<\/p>\n<ul>\n<li>In the period between 1955 and 1975, nine large \u201ccit\u00e9s\u201d or social housing estates were constructed in Bondy<\/li>\n<li>Today, the town has almost 50% social housing<\/li>\n<li>90% of the population of Bondy consists of salaried employees and workers, 10% management, executive or professional<\/li>\n<li>The unemployment rate in Bondy is 18,2%<\/li>\n<li>The employment rate in Bondy is 58%<\/li>\n<li>39% of the population of Bondy is in the lowest income bracket (&lt;\u20ac9000 p.a.)<\/li>\n<li>49 different nationalities live in Bondy<\/li>\n<\/ul>\n<p><strong>The present Urban Renovation Program<\/strong><\/p>\n<p>Under the leadership of Marion Unal, the Deputy Mayor responsible for Urban Renovation, the town of Bondy is now in the midst of an ambitious PRU (Programme de R\u00e9novation Urbaine) with dynamic and innovative development in several target areas. These projects include not only the redesign of urban housing and residential areas, but also the development of \u201ceco-districts\u201d, the creation of recreational facilities, and participative cultural and educational activities.<\/p>\n<p><b><\/b><strong>\u2018Challenges\u2019 for Bondy<\/strong><b> \u2013 based on observations from the ESDC team and Strate\u00a0School of Design<\/b><b>\u00a0students<\/b><\/p>\n<p>Bondy is a commune in a state of dynamic development. The provision of adequate and attractive housing for a rapidly expanding and diverse community is a priority, in addition to cultural and social initiatives, aimed at promoting civic cohesion and wellbeing. This development is clearly driven forward by an inventive and committed town hall and strong support from the Conseil G\u00e9n\u00e9ral of Seine-Saint-Denis. Bondy remains, however, a \u201cZone Humaine Sensible\u201d (a sensitive, delicate and complex human area) due to such factors as its geographic position, history, diverse demography, and relative poverty. Questions such as community identity, empowerment, civic engagement and sense of belonging are complex and challenging. Following are some \u201cchallenges\u201d which were noted in advance of the European Street Design Challenge.<\/p>\n<div id=\"attachment_631\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/co-creation.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-631\" class=\"wp-image-631 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/co-creation.jpg\" alt=\"co-creation\" width=\"1024\" height=\"768\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/co-creation.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/co-creation-300x225.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/co-creation-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-631\" class=\"wp-caption-text\">Strate School of Design students interview local residents and professionals<\/p><\/div>\n<p><strong>Identity<\/strong><\/p>\n<p>The clear split between \u201cNorth\u201d and \u201cSouth\u201d Bondy is mentioned by everyone, from whichever \u201cside of the canal\u201d.\u00a0 First, there is the social and economic divide \u2013 Bondy North is poorer, with high density social housing, and perceived as being more \u201cdangerous\u201d. This social gap is then exacerbated by the physical divide between north and south \u2013 the Canal de l\u2019Ourcq and busy RN3 form a physical barrier between the areas in the north and southern Bondy, with its old town centre, mairie and railway station. The future main traffic hub of Pont de Bondy, which lies between north and south, is perceived as a dangerous \u201cconcrete jungle\u201d, and not an as an attractive route for pedestrians to pass from north to south.<\/p>\n<p>It seems to be imperative to change the mental profiles and prejudices which citizens of Bondy may have with regard to their \u201cnorthern\u201d or \u201csouthern\u2019 counterparts \u2013 \u201cthose in the south have everything\u201d, \u201cthe north is unsafe\u201d etc.\u00a0 The bridges in Bondy are seen as making a physical link, but perhaps not succeeding in creating a \u201cmental or emotional\u201d connection between the two communities.<\/p>\n<p>This feeling of division, and perhaps also inequality, between \u201cus\u201d and \u201cthem\u201d is also highlighted by the location of the IRD, an old, acclaimed international Institute, situated in parkland directly next to the cit\u00e9s of the north, but clearly separated and \u201cprotected\u201d from its new residential neighbours by forbidding barriers and walls. We heard the anecdote of the resident of one of the northern cit\u00e9s who has lived for years next to the IRD, but only discovered \u201cwhat it is and does\u201d and its international significance, on a visit to Mali!<\/p>\n<p>Interestingly enough, the \u201cindependent\u201d Mosque at the Pont de Bondy does not seem to suffer from the divide, but rather unites muslims from both sides of Bondy, in addition to their neighbours from Bobigny. In the same way, observation of the Roman Catholic congregation in the town centre church seemed to confirm the inference that religious gatherings were one factor in uniting residents from both sides of the town.<\/p>\n<p>Certain musical events in the past have also succeeded in bringing people in Bondy together, and even attracting Parisians into the area. Probably the most famous of these events was the internationally famous \u201cIl y a de la banlieue dans l\u2019air\u201d festival which started in the 80s and featured such artists as IAM, NTM, La Mano Negra and Khaled.\u00a0 The festival closed due to lack of funding in 2009. Rap, hip-hop and other such musical genres remain intensely popular pastimes \u2013 and potential \u201cpaths to success\u201d for many of the youth, particular young men in the northern cit\u00e9s.<\/p>\n<p><strong>Sense of Belonging<\/strong><\/p>\n<p>Social conditions and the urban divide seem also to impact the civic sense of pride and belonging in Bondy. Mahmoud Bourassi of the Bondy MJSP (Centre for Youth and Public Services) defined roughly three types of Bondy citizens:<\/p>\n<ul>\n<li>Those who genuinely feel like citizens of Bondy \u2013 \u201cBondinois\u201d (generally old)<\/li>\n<li>Those who feel that they belong to a particular district (quartier) in Bondy<\/li>\n<li>Those who have no particular allegiance to Bondy, but regard the area as a cheap place to live and sleep close to Paris \u2013 RER, Boulot, Bobo (\u201ctravel, work, sleep\u201d).<\/li>\n<\/ul>\n<p><strong>Ownership<\/strong><\/p>\n<p>In some ways, ownership is related to the sense of belonging. Particularly in the new northern cit\u00e9s, the balance between ownership, rules, regulations and preservation is complex. The Aulnay park presents a good example of this tension. This attractive park, bordering on the cit\u00e9 and the IRD, was initially apparently very popular with local residents \u2013 5000 locals were present for the inauguration \u2013 but has since lost some of this attraction, because of the regulations restricting certain \u201cfreedoms\u201d \u2013 no barbecues, picnics, football etc. It is clearly difficult to preserve the \u201cquality\u2019 of the green space (for example as a place to raise animals) without sending out a wrong message to local residents that their use of the park might cause environmental damage.<\/p>\n<p><strong>Culture and Creativity<\/strong><\/p>\n<p>There are many cultural initiatives in Bondy, ranging from a project by the town hall to preserve significant archeological remains in the centre of the town to associations which maintain cultural traditions (e.g. the Serbian association) or independent efforts to promote creative expression and production (e.g. Bulle d\u2019ox cartoons and comics).<\/p>\n<p>Music has an important position in the town: \u201cLes Petits Ecoliers Chantants de Bondy\u201d, a choir of 8-10 year olds from diverse cultural backgrounds, has achieved international renown.<\/p>\n<p>Music \u201cof the street\u201d also plays a significant role, particularly in the cit\u00e9s. Bondy has produced some well-known rap and hop-hop artists, and this art form is still today seen as a very desirable \u2013 if not particularly realistic\u00a0 \u2013 way to \u201cescape to celebrity\u201d for disaffected male youth in the cit\u00e9s.<\/p>\n<p>Street art has made a visual impact in areas of the cit\u00e9s, particularly a set of murals painted by residents and pupils, and sponsored by the US American Embassy in Paris, in addition to numerous examples of graffiti, particularly along the banks of the canal.<\/p>\n<p>Bondy is the home of the &#8220;Bondy Blog&#8221; founded in 2005 by the Swiss \u201cL\u2019Hebdo\u201d magazine at the time of the riots in the \u201cbanlieue\u201d. The aim of the blog was to give a voice to young people from the \u201cpopular\u201d new housing estates in Seine-Saint-Denis. L\u2019Hebdo practically withdrew in 2006, leaving control to the Blog association. The Blog now has a strong educational and professional network, and is well respected as a voice of the banlieue throughout France.<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/19.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-633\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/19.png\" alt=\"19\" width=\"876\" height=\"657\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/19.png 876w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/19-300x225.png 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/19-400x300.png 400w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/a><\/p>\n<p>Despite many initiatives by the town hall, and committed associations, collaborative cultural expression of identity and community still remains a challenge in such an economically, socially, culturally and demographically diverse population.<\/p>\n<p><strong>More impressions of Bondy (04.06.2014):<\/strong><\/p>\n<p>Part of the identity and character of Bondy stems from its industrial past. In the south of the city, some of the large industrial sites still exist, but these are rapidly being replaced by new housing. Clearly, the early immigrant \u201cwave\u201d came in the fifties to fill the employment needs of post-war heavy industry, for example, Simca car production. These early immigrant families are now well established in the town, often with a strong \u201cBondinois\u201d identity and network. We have met some brilliant examples of entrepreneurship, creativity and energy amongst the established immigrant community.<\/p>\n<p>Apparently the first \u201ccit\u00e9\u201d housing was conceived as a \u201ctransitional phase\u201d for young families before they moved upwards towards more ambitious properties. However, some families never \u201cmoved up\u201d but remained marginalized and \u201ctrapped\u201d in the rapidly deteriorating basic high-rise blocks (\u201cbarres\u201d) of the 60s and 70s, with high levels of unemployment and poverty. Hence there followed the formation of the high-rise \u201cghettos\u201d.\u00a0 This concept, very often undeserved, of the somewhat lawless ghetto was magnified during the 2005 riots which started in Clichy sous Bois and quickly spread to other neighbouring areas, including Bondy. The challenge is doubtlessly to remove this undesirable \u201cghetto\u201d stigma of the \u201ccit\u00e9s populaires\u201d and to create a sense of unity of identity across the diversity of the town, to bridge the perceived gap between \u201cus\u201d and \u201cthem\u201d.<\/p>\n<p>Everywhere, there is the impression that new houses are being built, both social and private housing. A tour of the town also reveals the remarkable social diversity and \u201cmix\u201d within the town \u2013 from the new \u201ccit\u00e9s populaires\u201d in the north (and spread through the centre and south) and the old workers housing to the affluence of the bourgeois districts.\u00a0 There are also many outstanding examples of cultural and community building on a public and private local \u2013 from the &#8220;m\u00e9diation nomade&#8221; (bringing residents together socially in the cit\u00e9s), to residents\u2019 cultural and artistic associations, to the creation of new cultural and community centres.<\/p>\n<div id=\"attachment_634\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/nomade.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-634\" class=\"size-full wp-image-634\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/nomade.jpg\" alt=\"M\u00e9diation Nomade\" width=\"1024\" height=\"580\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/nomade.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/nomade-300x169.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/nomade-500x283.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-634\" class=\"wp-caption-text\">M\u00e9diation Nomade<\/p><\/div>\n<p>Bondy is full of surprises.\u00a0 In a quiet industrial zone in the south of the town, there is a very plain looking building, where some of the world\u2019s top rock and pop groups, including recently the Rolling Stones, come to rehearse. So even Mick Jagger visited Bondy, but we do not know whether he left the town with any sense of satisfaction\u2026<\/p>\n<div id=\"attachment_635\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/PlanetLive.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-635\" class=\"size-full wp-image-635\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/PlanetLive.jpg\" alt=\"Leonard Cohen and the Rolling Stones are among the many national and international musicians that have rehearsed at Planet Live\" width=\"1024\" height=\"1080\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/PlanetLive.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/PlanetLive-284x300.jpg 284w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/PlanetLive-970x1024.jpg 970w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-635\" class=\"wp-caption-text\">Leonard Cohen and the Rolling Stones are among the many national and international musicians that have rehearsed at Planet Live<\/p><\/div>\n<p><strong>Aims of the Design solution<\/strong><\/p>\n<p>The challenge in Bondy was to create new and innovative connections across the broad social, cultural and economic diversity in Bondy, in order to improve community cohesion and inclusion, creativity and quality of life.<\/p>\n<p><strong>Selection of the Teams<\/strong><\/p>\n<p>In line with the conviction that increased international perspective heightens the innovation potential, this summer&#8217;s European Street Design Challenge featured a broad selection of international and regional teams of creative start-ups and students.<\/p>\n<p>As in previous Challenges, the Creative Cooperative advised participants to consider the following criteria when putting together a team:<\/p>\n<ul>\n<li>Authentic thinker \u2013 strong sense of identity as a creative, ability to connect content and context to real solutions<\/li>\n<li>Excellent design skills \u2013 on an aesthetic and technical level<\/li>\n<li>High ability to work under pressure \u2013 making decisions, going for the most optimum result in a short time frame<\/li>\n<li>High ability to work in a group \u2013 flexible, willingness to share knowledge, understanding of group dynamics\/qualities versus individual dynamic\/quality<\/li>\n<\/ul>\n<p>The following teams entered the ESDC in 2014:<\/p>\n<ol>\n<li>London University of the Arts and Design, UK<\/li>\n<li>Ravensbourne College, London, UK<\/li>\n<li>Young design professionals, Eindhoven, Netherlands<\/li>\n<li>Minerva, Design Schools, Rome, Italy<\/li>\n<li>Kunsthochschule, Linz, Austria<\/li>\n<li>Urban Design, ITMO, Saint Petersburg, Russia<\/li>\n<li>National Design of Institute, India<\/li>\n<li>Strate School of Design, Paris, France<\/li>\n<li>Ecole Boulle, Paris, France<\/li>\n<\/ol>\n<p><strong>Preparations for the Challenge<\/strong><\/p>\n<p>As in previous years, we were very fortunate to have been supported generously by the Region of Seine-Saine-Denis, and particularly Ouafae Benslimane, <em>Ph.D<\/em> <em>Chef de projet recherche, innovation Conseil g\u00e9n\u00e9ral de la Seine-Saint-Denis, Direction de l\u2019Am\u00e9nagement et du D\u00e9veloppement, <\/em>in the months leading to the ESDC\u00a0 &#8211; supporting the selection of the target design area, and subsequently helping us to make connections with key figures in the area. In addition to Ouafae, Rabia Hamidi Nahar provided essential support with her in-depth knowledge of Bondy, strong links with the local community, and considerable efforts to bring us together with leading personalities &#8211; political, cultural and entrepreneurial &#8211; in the area.<\/p>\n<div id=\"attachment_636\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Bondy_Unal_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-636\" class=\"size-full wp-image-636\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Bondy_Unal_small.jpg\" alt=\"Strate Coll\u00e8ge students and the ESDC team are shown around by Marion Unal and Ouafae Benslimane\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Bondy_Unal_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Bondy_Unal_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Bondy_Unal_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-636\" class=\"wp-caption-text\">Strate Coll\u00e8ge students and the ESDC team are shown around by Marion Unal and Ouafae Benslimane<\/p><\/div>\n<p>From the Mairie of Bondy, deputy Mayor Marion Unal provided us with a wealth of information and insight concerning urban development and planning in Bondy in advance of the Challenge, in addition to linking us with a strong local coordination network.<\/p>\n<p>As already stated, a team of &#8220;embedded&#8221; Strate School of Design designers spent several months before and during the ESDC, culturally and emotionally mapping the Bondy area, and working on &#8220;co-creation&#8221; theory and practice.<\/p>\n<p><strong>The Evening Social and Informational Session at the Bondy Mairie<\/strong><\/p>\n<p>On the evening of Wednesday, 11th June, the day before the opening of the Challenge, the participants gathered in Paris to travel to Bondy for an informational session, kindly organized at the Mairie of Bondy by Rabia Hamidi Nahar. The Mayor of Bondy, Mme Sylvine Thomassin, kindly honoured the ESDC with her presence and introduction, while guest speakers, such as local entrepreneur Youness Bourimech, and Social Centre Director Mahmoud Bourassi, provided extremely useful information about Bondy, its history, cultural, social and economic background. The session was very well received by the ESDC participants, many of whom went on to visit the M\u00e9diation Nomade, despite very uncertain transport facilities due to the train strike.<\/p>\n<p><strong>Process: Day 1<\/strong><\/p>\n<p>The Challenge started early on the first day of the Futur en Seine festival on Thursday, 12th June. Once again, the participants met at the Gare du Nord for the travel to Bondy, although the journey was again complicated by the current train strike.<\/p>\n<p>Over the course of the next few hours the group visited a diverse range of areas and communities, including the banks of the Canal de l&#8217;Ourcq, the cit\u00e9s in the north, including the colourful market, the IRD, the incubator of entrepreneur Youness Bourimech, and the premises of Bondy Blog, with the very helpful and informative Djamel Hamidi.<\/p>\n<div id=\"attachment_639\" style=\"width: 1032px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-639\" class=\"size-full wp-image-639\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti.jpg\" alt=\"Grafitti is promoted in Bondy as artistic expression and storytelling\" width=\"1022\" height=\"441\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti.jpg 1022w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti-500x215.jpg 500w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/a><p id=\"caption-attachment-639\" class=\"wp-caption-text\">Grafitti is stimulated\u00a0in Bondy for\u00a0artistic expression and storytelling<\/p><\/div>\n<div id=\"attachment_640\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-640\" class=\"size-full wp-image-640\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti2.jpg\" alt=\"Another example of Grafitti storytelling\" width=\"1024\" height=\"441\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti2.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti2-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/grafitti2-500x215.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-640\" class=\"wp-caption-text\">Another example of Grafitti storytelling<\/p><\/div>\n<div id=\"attachment_643\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OurcqWalk.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-643\" class=\"size-full wp-image-643\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OurcqWalk.jpg\" alt=\"The ESDC 2014 participants explore the banks of the Canal de l'Ourcq\" width=\"1024\" height=\"441\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OurcqWalk.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OurcqWalk-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/OurcqWalk-500x215.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-643\" class=\"wp-caption-text\">The ESDC 2014 participants explore the banks of the Canal de l&#8217;Ourcq<\/p><\/div>\n<div id=\"attachment_642\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Market.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-642\" class=\"wp-image-642 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Market.jpg\" alt=\"Market\" width=\"1024\" height=\"441\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Market.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Market-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Market-500x215.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-642\" class=\"wp-caption-text\">The busy market in the North of Bondy with its colourful, fresh products, makes you feel you are actually transported to the South of France!<\/p><\/div>\n<div id=\"attachment_641\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Incubator.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-641\" class=\"size-full wp-image-641\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Incubator.jpg\" alt=\"Entrepreneur Youness Bourimech in front of his incubator\" width=\"1024\" height=\"441\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Incubator.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Incubator-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Incubator-500x215.jpg 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-641\" class=\"wp-caption-text\">Entrepreneur Youness Bourimech in front of his incubator<\/p><\/div>\n<p><span style=\"font-family: Verdana;\">At the end of the tour, the participants returned to the Numa to begin the brainstorming exercises, starting with Mental and Emotional Mapping.<\/span><\/p>\n<p><strong><span style=\"font-family: Verdana;\">Mental \/ Emotional Mapping<\/span><\/strong><\/p>\n<p><span style=\"font-family: Verdana;\">Participants were asked to make a mental and emotional of the area, focusing both on reconstructing the architectural topology of the area from memory and containing all relevant observations regarding emotions experienced while walking through the area. These observations were of a subjective nature, sensorial impressions like smell, sound, feelings of discomfort, happiness, etc. They first had to make their own, personal emotion map before the whole team had to get together to fuse all these separate maps into one, sharing an emotion map of the experience.<\/span><\/p>\n<div id=\"attachment_646\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-646\" class=\"wp-image-646 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM.jpg\" alt=\"From left to right: maps made by the team from the Netherlands, the French team from Strate Coll\u00e8ge and the team from Ravensbourne, United Kingdom\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/MM-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-646\" class=\"wp-caption-text\">From left to right: maps made by the team from the Technical University Eindhoven NL, the team from Strate School of Design Paris FR and the team from Ravensbourne London UK<\/p><\/div>\n<p><strong>Value Ladder<\/strong><\/p>\n<p>Next followed the &#8220;Value Ladder&#8221; exercise, an essential part of linking the design process to group values. The participants were asked to define a set of five values that are important to him\/her as a human being and as a designer, particularly in relation to the area which he\/she is about to redesign. Starting with each participant having 5 core values, discussion then starts until all individual values are \u201cfiltered down\u201d to only five values that are understood and accepted by the whole group. These values are then revisited by the teams throughout the challenge. They serve as a touchstone for their designs and they will have to be reflected in the final designs. Following are some of the values defined by the various teams as the basis of their ensuing designs:<\/p>\n<p><strong>1. Ecole Boulle Design values:<\/strong><\/p>\n<ol>\n<li>Cohesion<\/li>\n<li>Opening<\/li>\n<li>Transparency<\/li>\n<li>Positive Attitude<\/li>\n<li>Remove complex : \u201cLa D\u00e9complexation\u201d<\/li>\n<\/ol>\n<p><strong>2. Chelsea Design Values:<\/strong><\/p>\n<ol>\n<li>Identity<\/li>\n<li>Leisure activities<\/li>\n<li>Employment<\/li>\n<li>Connections<\/li>\n<li>Open minded<\/li>\n<\/ol>\n<p><strong>3. Ravensbourne Design Values<\/strong>:<\/p>\n<ol>\n<li>Empathetic<\/li>\n<li>Identity<\/li>\n<li>Holistic<\/li>\n<li>Intuitive<\/li>\n<li>Cutting-edge<\/li>\n<\/ol>\n<p><strong>4. National Design Institute of India Design Values:<\/strong><\/p>\n<ol>\n<li>Identity<\/li>\n<li>Swaraj (Self rule \/ self sufficiency)<\/li>\n<li>Engagement<\/li>\n<li>Symbiosis<\/li>\n<li>Stickiness<\/li>\n<\/ol>\n<p><strong>5. Eindhoven Design Values<\/strong><\/p>\n<ol>\n<li>Caring\/Involved<\/li>\n<li>Active<\/li>\n<li>Participatory<\/li>\n<li>Open<\/li>\n<li>Expressive<\/li>\n<\/ol>\n<p><strong>6. ITMO Russia\u00a0Design Values\u00a0<\/strong><\/p>\n<ol>\n<li>Identity<\/li>\n<li>Leisure time<\/li>\n<li>Employment<\/li>\n<\/ol>\n<p><strong>7. Minerva Rome Design Values<\/strong><\/p>\n<ol>\n<li>Identity<\/li>\n<li>Basic<\/li>\n<\/ol>\n<p><strong>8. Strate School of Design Design Values\u00a0<\/strong><\/p>\n<ol>\n<li>Opening<\/li>\n<li>Listening<\/li>\n<li>Creativity<\/li>\n<li>Cohesion<\/li>\n<li>Acting<\/li>\n<\/ol>\n<p><strong>9. Kunsthochschule Linz Design Values <\/strong><\/p>\n<ol>\n<li>Accessibility<\/li>\n<li>Expression<\/li>\n<li>Social and cultural compatibility<\/li>\n<li>Identity<\/li>\n<li>Regionality<\/li>\n<\/ol>\n<p>With the definition of the Design Values, the activity at the Numa ended for the day.<\/p>\n<div id=\"attachment_647\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work1_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-647\" class=\"size-full wp-image-647\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work1_small.jpg\" alt=\"The Austrian team present their design values to the other participants\" width=\"800\" height=\"429\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work1_small.jpg 800w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work1_small-300x160.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work1_small-500x268.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-647\" class=\"wp-caption-text\">The Austrian team present their design values to the other participants<\/p><\/div>\n<p><strong>Process: Day 2<\/strong><\/p>\n<p>The teams started the second day with an Appreciative Inquiry, an exercise made famous by David Cooperider. In this exercise, the teams explore and narrate experiences, places or events which have inspired them most and which can be applied to their present design task.<\/p>\n<p>After the appreciative inquiry, the teams continued the concept creation, design and build process of their prototype models and presentations. Discussion and feedback is essential for the iterative development procession, and the Challenge organisers were once again expertly supported by FabLab specialist Fiona van de Geijn, with the additional expert assistance of Maarten Hendriks.<\/p>\n<div id=\"attachment_648\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work2_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-648\" class=\"size-full wp-image-648\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work2_small.jpg\" alt=\"Modelling and rapid prototyping\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work2_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work2_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Work2_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-648\" class=\"wp-caption-text\">Modelling and rapid prototyping<\/p><\/div>\n<p>At the end of the second day, the Challenge participants left the Numa at around 8pm.<\/p>\n<p><strong>Process: Day 3<\/strong><\/p>\n<p>On the morning of the third and last day all teams worked hard to finish their prototypes and presentations. At 15:00, the final presentation of the team designs began in an excellent presentation round on the fourth floor of the Numa.<\/p>\n<p><strong>ESDC 2014 Jury<\/strong><\/p>\n<p>The 2014 Challenge was once again fortunate to have an excellent international jury, composed of invited specialists from the Creative Industries, Design and Research:<\/p>\n<div id=\"attachment_649\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Jury_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-649\" class=\"size-full wp-image-649\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Jury_small.jpg\" alt=\"From left to right: Dick van Dijk, Andrew Manning, Marion Unal, St\u00e9phane Distinguin, Ouafae Benslimane\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Jury_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Jury_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Jury_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-649\" class=\"wp-caption-text\">From left to right: Dick van Dijk, Andrew Manning, Marion Unal, St\u00e9phane Distinguin, Ouafae Benslimane<\/p><\/div>\n<ul>\n<li><strong>Mme. Marion Unal<\/strong>\u00a0\u2013 Deputy Mayor, Bondy<\/li>\n<li><strong>Dr. Ouafae Benslimane<\/strong>\u00a0\u2013 Head of Research and Innovation, Conseil G\u00e9n\u00e9ral, Seine-Saint-Denis<\/li>\n<li><strong>Mr. St\u00e9phane Distinguin<\/strong>\u00a0&#8211; Founder and CEO FABERNOVEL, President Cap Digital<\/li>\n<li><strong>Mr. Andrew Manning<\/strong> &#8211; Head of Arts, British Council, Paris<\/li>\n<li><strong>Mr. Dick van Dijk &#8211;\u00a0<\/strong>Creative Director, Waag Society, Amsterdam<\/li>\n<\/ul>\n<p><strong><span style=\"font-family: Verdana;\">Design propositions<\/span><\/strong><\/p>\n<p><strong>Technical University Eindhoven, The Netherlands<\/strong><br \/>\nChris Gruijters, Remco Nagtzaam, Teun van Roessel, Michiel Wolters<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/NL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-719\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/NL.jpg\" alt=\"NL\" width=\"1024\" height=\"964\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/NL.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/NL-300x282.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/NL-318x300.jpg 318w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Eindhoven team perceived a good atmosphere with spontaneous activity in Bondy, but felt that the communities were isolated, with an inward focus. They therefore proposed to create a new cross-community communications campaign under the slogan&#8221;BE A BONDY&#8221;, founded on the values Open, Caring, Involved and Expressive. Their goal was to facilitate and promote one single identity for the various communities in the Bondy area. To this end, the Bondy characters B-O-N-D-Y would be scattered around the town as landmarks to stimulate an in-depth experience of the area. The characters would appear in parks, streets and squares, inviting the residents to &#8220;hang out&#8221; together and mix in common activities. The characters become a natural meeting place, while not disturbing the natural energy of the location. Additionally, a Bondy App could be produced to create a &#8220;heat map&#8221; of activity through collected data from the character areas. The new landmarks would open up and express a new, shared identity and basis for spontaneous activities for the people of Bondy<\/p>\n<p><strong>Strate School of Design, Paris,<\/strong><strong>\u00a0France<\/strong><br \/>\nMarine Benedek, Carla Lanfranchini, Octave Puis-Nicot<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-721\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate2.jpg\" alt=\"Strate\" width=\"1024\" height=\"965\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate2.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate2-300x282.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Strate2-318x300.jpg 318w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Strate team focused on a new means of communication to interest and involve young people on the street &#8211; BondyCh\u00e9rie. A sensor on the street would perceive and capture movement, and visually draw the attention of passers-by with a wall projection of a figure, announcing a program of possibilities for entertainment or communal activity in the town. These activities would be colour-coded &#8211; green for sport, yellow for local events, purple for music and white for cinema. After activity selection, a colour-coded path would then lead people to the chosen event. As the &#8220;perfect means&#8221; to bring people together, three open air cinemas would be created for those interested in the &#8220;cinema&#8221; option, using large-scale projections on building walls. Existing forms of cross-community news and communication, such as the &#8220;Le Reflet&#8221; magazine, would be used to launch the campaign.<\/p>\n<p><strong>Ecole Boulle Paris, France<\/strong><br \/>\nPauline Avrillon, Diane Barbier, Flavien Delbergue,\u00a0Florian Pineau<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/BOULLE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-722\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/BOULLE.jpg\" alt=\"BOULLE\" width=\"1024\" height=\"1410\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/BOULLE.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/BOULLE-217x300.jpg 217w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/BOULLE-743x1024.jpg 743w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Boulle team proposed to create a positive and participative attitude among the residents of Bondy with their proposed project &#8220;#Happy Bondy&#8221;, with such areas of joint activity as:<\/p>\n<ul>\n<li>&#8220;Move your Bondy&#8221;: e.g. sport, physical fitness<\/li>\n<li>&#8220;Bondymanche&#8221;: e.g. meeting in the park with the family<\/li>\n<li>&#8220;Bondyscours&#8221;: e.g. public debate<\/li>\n<li>&#8220;Bondyner&#8221;:\u00a0 e.g. communal barbecues<\/li>\n<li>&#8220;Rebondyr: e.g. public trampoline for the kinds<\/li>\n<li>&#8220;Everybondy&#8221;: e.g. Mass event (music, dance, exhibition etc.)<\/li>\n<\/ul>\n<p>To strengthen participation and identity, large yellow balloons &#8220;Bondylloons&#8221; would be raised in the sky at the locations, where the event was taking place. As more people participated or tweeted about the event, the balloon would become brighter, attracting even more participants.<\/p>\n<p><strong>ITMO University Saint Petersburg, Russia<\/strong><br \/>\nAlexander Dorofeev, Olga Gladkaya, Natalia Len, Olga Morozova<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Itmo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-717\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Itmo.jpg\" alt=\"Itmo\" width=\"1024\" height=\"877\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Itmo.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Itmo-300x256.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Itmo-350x300.jpg 350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Saint Petersburg team&#8217;s &#8220;BONID&#8221; proposal focused on such aspects as identity, street art, creative development and events. A digital media platform would offer the opportunity to store images of the city (e.g. graffiti or places of interest) to share with an international audience and to promote the branding of Bondy, leisure time and employment. In addition, an open space graffiti gallery was proposed using both physical and projected art along the canal. Not least, the redevelopment and enhancement of recreational and entertainment zones was envisioned, featuring street art projections, and light performances.<\/p>\n<p><strong>University of\u00a0the Arts London\/Chelsea College of Art, United Kingdom<\/strong><br \/>\nAnn-Sophie Maeyaert, Angelina Papaionnou, Celcea Tifani<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/chelsea3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-714\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/chelsea3.jpg\" alt=\"chelsea3\" width=\"1024\" height=\"1138\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/chelsea3.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/chelsea3-269x300.jpg 269w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/chelsea3-921x1024.jpg 921w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Chelsea team proposal aimed to bridge the gap between those citizens who were actively involved in the positive development of Bondy, and those who were indifferent or disinterested, through communication and joint activities. In other words, they proposed to &#8220;change the feeling, but not the identity of Bondy&#8221;. To this end, they proposed the creation of articles, images, events and volunteering activities. A simple photo booth would bring people together and act as a &#8220;trigger&#8221; to inspire further joint activities. Throughout the town, people would be drawn together under the motto &#8220;BONDY, heureux sous son ombre&#8221; to bring life to the idea that &#8220;sharing is caring&#8221;.<\/p>\n<p><strong><span style=\"font-family: Verdana;\">Kunsthochschule Linz, Austria<\/span><\/strong><br \/>\nSebastian Berger, Simon Hauer, Katrin Spindler,\u00a0Martin Zierer<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-718\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ.jpg\" alt=\"LINZ\" width=\"1024\" height=\"1030\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ-150x150.jpg 150w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ-298x300.jpg 298w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/LINZ-1018x1024.jpg 1018w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The Linz team proposed &#8220;Bondyculaire&#8221;, binoculars which enable the residents of Bondy to see the past, present and future of Bondy. Through these special binoculars, they can look more closely at their neighbourhood, revealing the potential of the town. In particular, the binoculars give them a platform, from which they can share their ideas, stories and visions of Bondy. Through an online platform, residents would be able to choose a view of the town, and use a sketching and drawing tool to visualize their own development ideas for the future.<\/p>\n<p><strong>Young Designers Rome, Italy<\/strong><br \/>\nFlaminia Bellaroto &#8211; Istituto superiore per le industrie artistiche (ISIA, )<br \/>\nMiriam Felici &#8211; Istituto Europeo di Design (IED),<br \/>\nAndrea Patriarca &#8211; Scienza e Tecnologia per i Media\/ Univ. Tor Vergata,<br \/>\nDaniele Rosati &#8211; Quasar Design University<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Italy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-716\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Italy.jpg\" alt=\"Italy\" width=\"1024\" height=\"1157\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Italy.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Italy-265x300.jpg 265w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Italy-906x1024.jpg 906w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Under the title of &#8220;Sinapsis&#8221;, the Rome team proposed creating a &#8220;flow&#8221; of modules to connect people throughout the town under the following &#8220;sense&#8221; headings: Taste (market, cooking), Sight (exhibitions, cinema), Touch (ceramics, creative writing, knitting), Hearing (concerts, karaoke). These connected modules would &#8220;move&#8221; through the town, using flexible architectural units (seat, table, lighting) to shape the space and communication tools (live streaming, info points) to connect the spaces.<\/p>\n<p><strong>Ravensbourne London, United Kingdom<\/strong><br \/>\nUtkarsh Bhandari, Caterina Luque, Maite Otano, Jack Wilkinson<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-720\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne2.jpg\" alt=\"Ravensbourne\" width=\"1024\" height=\"834\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne2.jpg 1024w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne2-300x244.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/Ravensbourne2-368x300.jpg 368w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/slide11.jpg\">\u00a0<\/a>In their &#8220;Bondy Blocs&#8221; proposal, the Ravensbourne team focused on their observation that, despite a strong street culture, Bondy has no &#8220;relevant&#8221; landmarks. They therefore proposed the creation of such a landmark, which would represent the town&#8217;s history and identity, and provide a point, where diverse groups could converge. Their proposed method was to position modular service blocks all around Bondy, which would capture the character and &#8220;uniqueness&#8221; of the different areas. Residents could also propose content for the blocks. These blocks would then be moved around the town, promoting interaction and exchange within the diverse communities. Such mobile and customizable blocks would &#8220;come together&#8221; to form a tower, a new socially convergent Bondy landmark &#8211; representing all Bondy residents equally, encouraging new encounters, constantly changing and interacting with other individual blocks.<\/p>\n<p><strong>National Institute of Design India<\/strong><br \/>\nRishika Bhashyakarla, Pupul Bisht, Ninaad Kulkarni, Kratu Narain Beri<\/p>\n<p><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/India.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-715\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/India.jpg\" alt=\"India\" width=\"1020\" height=\"1053\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/India.jpg 1020w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/India-290x300.jpg 290w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/India-991x1024.jpg 991w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/p>\n<p>The National Design Institute of India team proposed a new form of economy based on happiness and measured in &#8220;Bonbons&#8221; (an individual unit of appreciation), which are awarded by Bondy residents to restaurants, workshops, libraries, concerts, clubs, supermarkets etc. in appreciation for specially good service and creating happiness (e.g. to restaurants, workshops, libraries, concerts, clubs, supermarkets). The restaurants, shops etc., which receive Bonbons can then trade them in for benefits from the government, and use them as a measure of their popularity. Bonbons could also be awarded to non-commercial places, like parks and public spaces &#8211; indeed anything, which contributes to the happiness of the citizens. In this way, local government could identify positive areas for development.<\/p>\n<p>The Bonbondy service would run on a digital platform, allowing easy and targeted allocation of the citizens Bonbons.<\/p>\n<p>The Bonbon initiative would therefore &#8220;bring together&#8221; the fragmented positive aspects of the town and unite the diverse cultures and communities of Bondy. A sense of a unified community, with happiness a priority, would be created for the citizens, while local services and local government would be helped in understanding the\u00a0 &#8220;public mood&#8221; and needs of the citizens.<\/p>\n<p><strong>Award Criteria<\/strong><\/p>\n<p>Immediately following the team presentations, the international jury met to judge the design propositions on the basis of the following criteria: innovative, scalable, authentic, socially cohesive, feasible, sustainable.<\/p>\n<p>The awards were presented the following day in the prestigious Conservatoire National des Arts et M\u00e9tiers, Paris.<\/p>\n<p><strong><span style=\"font-family: Verdana;\">2014 European Street Design Challenge Awards:<\/span><\/strong><\/p>\n<p><strong>1<sup>st<\/sup>\u00a0Prize:\u00a0 Troph\u00e9e du Conseil G\u00e9n\u00e9ral de Seine-Saint-Denis \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong><br \/>\nNational Design Institute of India with &#8216;BonBondy&#8217;<\/p>\n<div id=\"attachment_680\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/1stPrize_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-680\" class=\"wp-image-680 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/1stPrize_small.jpg\" alt=\"1stPrize_small\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/1stPrize_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/1stPrize_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/1stPrize_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-680\" class=\"wp-caption-text\">From left to right: Ninaad Kulkarni, Kratu Narain Beri, Pupul Bisht and Rishika Bhashyakarla<\/p><\/div>\n<p><span style=\"font-family: Verdana;\"><strong>2nd\u00a0Prize<\/strong><\/span><br \/>\nTechnical University Eindhoven with &#8216;BE A BONDY&#8217;<\/p>\n<div id=\"attachment_681\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/2ndPrize_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-681\" class=\"wp-image-681 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/2ndPrize_small.jpg\" alt=\"2ndPrize_small\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/2ndPrize_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/2ndPrize_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/2ndPrize_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-681\" class=\"wp-caption-text\">From left to right:T eun van Roessel, Remco Nagtzaam, Chris Gruijters en Michiel Wolters<\/p><\/div>\n<p><strong>3rd Prize<\/strong><br \/>\nRavensbourne, London with &#8216;BONDY BLOCS<\/p>\n<div id=\"attachment_682\" style=\"width: 807px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/3rdPrize_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-682\" class=\"wp-image-682 size-full\" src=\"http:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/3rdPrize_small.jpg\" alt=\"3rdPrize_small\" width=\"797\" height=\"344\" srcset=\"https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/3rdPrize_small.jpg 797w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/3rdPrize_small-300x129.jpg 300w, https:\/\/streetchallenge.eu\/wp-content\/uploads\/2012\/02\/3rdPrize_small-500x215.jpg 500w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><p id=\"caption-attachment-682\" class=\"wp-caption-text\">From left to right: Maite Otano, Jack Wilkinson, Will Pearson, Caterina Luque and Utkarsh Bhandari<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Designing community cohesion, inclusion, creativity and quality of life in Bondy This summer, the European Street Design Challenge focused on Bondy, with its rich diversity of cultural, environmental, demographic and architectural perspectives. The challenge in Bondy was to create new &hellip; <a href=\"https:\/\/streetchallenge.eu\/?page_id=2\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":573,"parent":1006,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"sidebar-page.php","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":75,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1426,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/1426"}],"up":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/pages\/1006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/streetchallenge.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}